About the role
Why This Role is Great
You'll get the opportunity to take real ownership of digital marketing activity, including:
- Creating and managing digital campaigns across search, display and targeted channels, with a focus on lead generation and conversion.
- Developing campaign strategies and briefs, defining objectives, KPIs and deliverables before tracking performance against them.
- Managing and improving the website, using WordPress to maintain content and create a strong, conversion-focused online experience.
- Building your expertise in SEO and SEM, ensuring website, blog and campaign content is optimised for visibility, engagement and conversion.
- Running and optimising PPC campaigns, including activity across Google and LinkedIn.
- Taking ownership of HubSpot, supporting Sales and Marketing functionality and helping resolve issues and improve how the platform is used.
- Using analytics to improve performance, monitoring traffic, campaigns and budgets to identify opportunities and maximise ROI.
- Creating engaging digital content for websites, blogs, social media and e-communications.
- Growing social media performance, particularly across LinkedIn and YouTube, through campaigns designed to increase reach and engagement.
- Turning data into useful insight, producing regular reports that explain performance and recommend what should happen next.
- Working with internal colleagues and external specialists to continually improve digital marketing activity.
About You
This role could be a great next step if you've already developed a solid foundation in digital marketing and now want the opportunity to take greater ownership of multiple channels.
Our client's wishlist includes experience with some of the following:
- Digital campaign planning, delivery and optimisation
- WordPress website management
- HubSpot Sales and/or Marketing
- SEO and SEM
- PPC and paid digital advertising
- Google and LinkedIn advertising
- Website and campaign analytics
- Content creation and conversion optimisation
- Campaign reporting and performance analysis
- Marketing budget management and ROI optimisation
You'll ideally be someone who enjoys moving between the creative and analytical sides of marketing. You might spend part of your day developing content or launching a campaign and another part analysing the results and deciding how to make it perform better.
Strong communication and collaboration skills will also help you succeed, as you'll work with colleagues and external partners to bring campaigns to life.
Don't meet every point on the wishlist? We'd still encourage you to apply. Relevant experience with similar platforms, channels or transferable digital marketing skills could make you a strong fit.
Take Ownership of Your Next Move
If you're a Digital Marketing Executive, Digital Marketing Specialist, Digital Marketing Coordinator or Marketing Executive looking for a broader, hands-on digital role, we'd be keen to hear from you.