OXVG – the Oxford Video Game Meet Up – has started 2025 on a high note with a fantastic evening of industry insights, expert-led sessions and networking opportunities. Hosted by us at Humand Talent, this event proved once again why Oxford is fast becoming a hotspot for video games professionals, developers and enthusiasts alike. With a mix of informative talks and lively discussions, the January meet-up set the scene for an exciting year ahead in the video games industry.
A Detailed Recap of the January 2025 Event
The January session was all about sharing knowledge and sparking conversation among industry professionals. With top-notch speakers and a welcoming atmosphere, attendees left with fresh insights and new ideas to drive their work forward. Here’s a closer look at the highlights:
Jacki Vause: Building a Solid PR and Communications Foundation
Jacki Vause – a name well known in the world of video games PR – delivered a talk titled “Multi-Channel Communications: Getting the Foundations Right.” As the head of Six Cygnets Ltd and the specialist PR agency Dimoso, Jacki has worked with big names like Warner, Rovio, and Zynga. Her session covered:
- The Importance of Clear Messaging: Emphasising the need for a well-defined mission, vision, and values.
- Avoiding Common Pitfalls: Practical advice on steering clear of missteps in today’s diverse communication landscape.
- Effective Multi-Channel Strategies: Tips on navigating social media, traditional media and digital platforms to create a cohesive brand presence.
Jacki’s insights were particularly valuable for anyone involved in video game marketing and public relations, providing them with the tools needed to build and maintain a robust communications strategy.
Simon Byron: Demystifying the Relationship Between Wishlists and Sales
Another highlight was the session led by Simon Byron, Director of Publishing at Yogscast Games. Simon’s talk, “Why Wishlists Don’t Mean Anything,” took a deep dive into the often misunderstood relationship between game wishlists and actual sales figures. Key points included:
- Data-Driven Insights: Drawing on three years of data from Yogscast Games, Simon explained why high wishlist numbers do not always equate to strong sales.
- Challenges in the Indie Games Market: How developers and publishers can better interpret market trends to navigate the competitive gaming landscape.
- Strategic Business Development: His experience in acquisitions and sales growth provided attendees with actionable strategies to refine their approach in game publishing.
Simon’s session was an eye-opener for many, debunking long-held myths and encouraging a more analytical approach to video game sales and marketing.
Why This Event Mattered for the Oxford Gaming Community
The success of the January event wasn’t just about the presentations; it was also a celebration of the vibrant Oxford gaming community. OXVG has established itself as a hub where creativity meets industry expertise, and where networking goes hand in hand with professional growth. Here’s why these events are so important:
- Industry Networking: The meet-ups provide a unique opportunity for professionals to connect, share ideas, and foster new business relationships in the video games industry.
- Knowledge Sharing: With expert speakers covering topics from PR strategies to game sales analytics, attendees leave with insights that are immediately applicable in their roles.
- Community Building: For both established professionals and newcomers alike, these events help build a sense of community and belonging within the Oxford video games scene.
- Boosting Local Talent: By highlighting local and international talent, OXVG is playing a key role in nurturing the next generation of leaders in the gaming industry.
What’s Next? The Exciting OXVG 2025 Event Schedule
With the momentum from the January event, OXVG has lined up an impressive schedule for the rest of 2025. Each session is designed to provide fresh perspectives and industry knowledge through engaging talks by leading experts.
Upcoming OXVG Meet-Ups
- March: The next meet-up will feature Stuart Maine, a seasoned industry veteran with 20 years of experience. Expect more details soon – RSVP here.
- May: Stay tuned for the announcement of our next pair of speakers, who will bring even more insights into video game marketing and development.
- July: Another exciting session is on the cards, with speakers to be announced shortly.
- September: We’re working on a session that will dive into emerging trends in the gaming world – details coming soon.
- November: The year will conclude with a session featuring expert insights into the latest in gaming technology and business strategies.
If you’re keen to share your expertise at an upcoming OXVG event, we’d be delighted to hear from you. Submit your speaker enquiry here.
Embracing the Future of the Video Games Industry in Oxford
As we look ahead to 2025, OXVG continues to play a pivotal role in shaping the future of the video games industry in Oxford and beyond. Whether you’re a developer, publisher, marketer, or simply a passionate gamer, these events offer a chance to be part of a growing community that values collaboration, innovation, and continuous learning.
Key Takeaways:
- Networking Opportunities: Meet like-minded professionals and expand your industry contacts.
- Expert Insights: Gain practical advice from leaders who have shaped the video games landscape.
- Community Engagement: Be part of a supportive community that is committed to driving the industry forward.
Stay Connected and Informed
For more news and updates on upcoming industry events, follow Humand Talent on LinkedIn. Staying connected means you won’t miss any of the exciting sessions planned for 2025, and you’ll be part of a community that’s as passionate about video games as you are.
Join us for our next meet-up in March and be part of Oxford’s dynamic video games community.
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By providing comprehensive coverage of our events and detailed insights from our speakers, we aim to boost the profile of OXVG and attract more industry professionals to join us. We hope you enjoyed this detailed recap and look forward to seeing you at our upcoming meet-ups.
For further details or to get involved, please feel free to reach out. Your journey in the dynamic world of video games starts here.
